Hertz x Shelby
Campaign
Summary
Hertz and Shelby America announced a three-year custom car partnership that will kick off with two exclusive 2022 Shelby Mustangs. To celebrate the special partnership, Hertz and Shelby American hosted an exclusive, intimate, invite-only event for national media and Hertz employees to witness the unveiling of the Hertz x Shelby collaboration in May. Team Enterprises created a custom Hertz x Shelby unveiling Media Day stage. Custom-made patches, wall signage, media passes, and more. With additional social media posts and email blasts. With the help of the production company Racing Cowboys, we created a short film to showcase the excitement of driving a Shelby from Hertz.
Client
Hertz/ Shelby
Role
Art direction. Storytelling. Visual design.
