F9

F9 The Fast Saga came out on June 25th, 2021. To support the release of the movie we created Fast Week on our social platforms. To celebrate the latest release of our movie franchise, we created a week’s worth of content. Each day fans would look forward to a new piece of F9 content leading to the release on June 25th. F9 was the content theme of the week. All content referenced the movie franchise including the UGC we posted. At the end of Fast Week, we had over 7 million impressions. Over 780,000 video views and over 380,000 story views. This was overall 49% stronger than all other content posted all year. The content also outperformed projections by 145% (+45% above baseline expectation.)

Dodge

Art Direction. Social Media Design.