Coors Deodorant
Brand Act
Summary
Coors Light is all about cold refreshment, but why stop at beer? In collaboration with Duradry, we created DuraChill, the first-ever cold-activated deodorant that works just like our cans. Pop it in the fridge, and when the mountains turn blue, it’s cold enough to refresh your underarms. Infused with the crisp scent of Rocky Mountain breeze, DuraChill brings next-level cool to your daily routine. This collab proves that Coors Light can refresh more than just your drink—it can refresh you.
Client
Coors Light
Role
Art Directors: Alain Katsman, Andrea Giraldo Copywriter: Andrew Del Valle, Alejandra Vidal Creative Directors: Gabe Ferrer and Gabe Reyes
